Brand Spotlight Census 2020


The census and why it matters to Utahns

Posted at 1:58 PM, Mar 19, 2020
and last updated 2020-03-31 20:31:25-04

The census only happens once every ten years and it's an effort to count every individual in the United States.

Census totals help determine the amount of funding that state governments and local communities receive from the federal government for the next decade. It plays a role in our education, roads, healthcare, and politics.

Public safety uses these numbers to guide decisions about service areas, fire stations, police precincts, and hospitals. Infrastructure decisions like road repairs and public transit development are based on census counts and the outcome of the census can determine electoral representation down to the local level, including school boards and city councils

EVERYONE in your household should be counted. The census is based on where every individual in the United States lives on April 1st. Utahns living abroad on this day for a mission or school, for example, are not counted. All individuals in your household should be counted, including infants.

For the first time, the census is available online, so you can do it from your cell phone or computer anytime, anywhere. It is also available over the phone or by mail in a wide variety of languages. It will vary on the size of your family, but the census can take as few as 5 minutes.

Visit to learn more and take the census NOW, then help others take it by posting #CensusDone on social media.