Kim K. tops list of most overexposed celebs

Posted at 5:00 PM, Mar 29, 2012
and last updated 2012-03-29 19:14:16-04

By Breeanna Hare, CNN

(CNN) — Not surprising: Kim Kardashian topping a list of the most overexposed celebrities around today.

But what is surprising, to us at least, is that Paris Hilton rounds out the top five famous folks who receive way too much attention, according to Forbes’ countdown.

Hilton doesn’t get that much nowadays, not when you consider that Kim K. can cause controversy every other week, whether its a 72-day marriage or a flour bomb, and Lindsay Lohan can land a headline with a hair color change.

Speaking of La Lohan, who is No. 2 on Forbes list, her constant attention for legal problems – and a Playboy cover – surely aided her “overexposed” score. There’s also the fact that she grabs the spotlight for trying to bounce back from her rocky personal history. However criticized her recent “Saturday Night Live” hosting gig, it also earned high ratings.

Forbes used E-Poll Research, which ranks more than 6,600 famous names using 46 factors, to compile the list based on survey responses. Kim K. is at the top because 65 percent of those surveyed think she’s overexposed, and a close 64 percent said the same of LiLo.

“Jersey Shore” star Nicole “Snooki” Polizzi, who came to fame thanks to her drunken fist-pumping ways and has even more attention now because of a pregnancy, is at No. 3 on the list, with 64 percent finding her to be overexposed. Ties on the list were broken by E-Scores, Forbes says, which factored in a star’s “marketing effectiveness” by looking at appeal and awareness, among other things.

At No. 4 is Nadya “Octomom” Suleman, whose overexposed rating was 62 percent, followed by Paris Hilton at No. 5.

With an overexposed rating of 60 percent, Forbes notes that while Hilton is a star “who hasn’t been on magazine covers in a long time…she was so ubiquitous at one point that the public still views her as overexposed.”

Following Hilton is Kate Gosselin (57 percent); Mike “The Situation” Sorrentino (56 percent); Kourtney Kardashian (53 percent); Levi Johnston (51 percent); and Khloe Kardashian (51 percent).