New ads invite tourists to ‘Ski Utah Powder’

Posted at 10:10 PM, Nov 14, 2012
and last updated 2012-11-15 00:38:51-05

SALT LAKE CITY - The Utah Office of Tourism launched their winter ad campaign on Wednesday, showing off some catchy slogans to try to lure tourists to Utah's mountains this ski season.

Some of the new ads tell tourists that in Utah, getting dumped is a good thing, advertise the one-hour distance between the airport and Utah's ski resorts, all showing off the perks of skiing the 'greatest snow on Earth.'

"When people come here, they have the greatest snow and they have less travel time so they get to have more time on the slopes," said David Williams, Deputy Director of the Utah Office of Tourism.

The legislature gives the Office of Tourism money for ads, but it has to be spent out-of-state. This year's $1.6 million billboard and commercial campaign will focus on Los Angeles and New York.

"It's amazing what we have here and we have something that you can't duplicate in other places. You either have the mountains and the great snow or you don't have it," said Salt Lake County Mayor Peter Corroon.

But for every dollar spent on advertising, Utah generates $5 in state and local tax revenues, a total of about $8 million. Those ad dollars can get visitors - and their money - to Utah and our $6 billion tourism industry that employs 122,000 people.