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Consumer confidence higher in Utah, reports show

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SALT LAKE CITY -- Zions Bank released the results of its March Utah Consumer Attitude Index Tuesday, showing Utah has a consumer confidence index rating of 78.9, about 19 points higher than a national rate, also released Tuesday, by a New York group called The Conference Board.

The Zions Bank report compiles the results of a survey of 500 Utah households regarding opinions and expectations related to the economy.

Economic topics such as business conditions, employment, income, home prices, gas prices, federal economy, state economy, inflation, investments and living standards are addressed in the survey.

"We have definitely seen an improvement in terms of spending habits," said Andre Tsalpatouros, who owns a local bakery. "Last year, we could say that people were extremely price conscious and price driven. We have now a new trend where people are more looking for better value altogether."

Read the Zions Bank Consumer Attitude Index report for March 2013 at http://localtvkstu.files.wordpress.com/2013/03/0313_cai_summary.pdfand the The Conference Board Consumer Confidence Index report at http://www.conference-board.org/data/consumerconfidence.cfm