MOAB, Utah - Four thousand Jeeps are in Moab for their Easter Jeep Safari, a tradition that kicks off the tourism season.
The Easter Jeep Safari started back in the 1960s with only six Jeeps participating. That number has grown to thousands traveling through the back country of southern Utah this weekend.
Jim Horne with Outlaw Jeep Tours and Rentals says this weekend trip will set the tone for the rest of the year.
"We've had a good early start to the season. The weather has been phenomenal so we are looking forward to a good season like everybody else is," Horne said.
The event helps out the local economy. Outfitters estimate the average family will spend $1,000 or more while they're in town this weekend.
"It helps us out tax base-wise and everything. You got the Jeepers filling up their tanks every night, they are staying in hotels, they're in campgrounds," Horne said.
The event lasts through Sunday.