SALT LAKE CITY – Residents were surprised to see the word “imagine” had been added to the large block U on the hillside above Salt Lake City this week.
The word has been added temporarily as part of the University of Utah’s Commencement Week 2013 and in celebration of the school’s new brand, according to a press release from the University of Utah.
Brian Rasmussen, marketing director at the U of U, said the addition was suggested by students.
“The block U is a landmark seen across the valley,” he said. “When a group of students suggested the idea, we agreed it was the perfect way to share our message and honor this year’s graduates.”
According to the press release, The Imagine U campaign is part of the university’s new marketing strategy, which seeks to define the school as a tier-one teaching and research institution. Click here for more information about the campaign.
The banner will be displayed until May 6.