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Viral Video: #FitchTheHomeless

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Posted at 1:30 PM, May 16, 2013
and last updated 2013-05-16 16:20:40-04

The CEO of Abercrombie & Fitch publicly announced that he only wanted ‘the cool kids’ to wear his clothing. That’s why he only hires attractive people and doesn’t make plus sizes of his clothes.

In response, Gkarber set out to change the brand by gathering A&F clothing and handing it out to the homeless. Check out his video that now has more than 4.5 million hits on YouTube.

Related Story: Abercrombie CEO: A lot of people ‘can’t belong’ in our clothes