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Top 5 mind games restaurants use to make you spend more

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Posted at 9:13 AM, Jul 21, 2014
and last updated 2014-07-21 12:04:25-04

Quite a bit of thought goes into your meal and the experience when you eat out.

A lot of thought also goes into getting you to open your wallet just a little bit more.

These are the top 5 ways restaurants try to get you to spend more money:

1. Not using dollar signs – Restaurants try to steer clear of the dollar signs because it immediately reminds patrons they are spending money.

2. Being tricky with numbers – Prices that end with $9.99 mean quantity but not always quality. Prices that end with .95 instead of .99 seem “friendlier” as well.

3. Using very descriptive language – Studies show descriptive menu labels raised sales by 27 percent compared to the items without.

4. Visually highlight items – Foods that are highlighted, shown with pictures or bolded appear fancier. However, high-end restaurants avoid this tactic because it can make them look “tacky.”

5. Offer foods in two portion sizes – Customers don’t know what size the smaller portion is so they automatically assume it is the better value.

MORE: See the full list of way restaurants try to get you to spend more money

Information from Business Insider