SALT LAKE CITY -- A video documenting Walter White's journey into space has gone viral.
Where did he land and how far did the fictional character get?
The creators of the video gone viral claim to be just a couple of guys who are Breaking Bad fans but they're also in charge of marketing for i.TV.
They've managed to capture a massive audience in just a week. Nearly 1.5 million people are fascinated by a floating bobble head, including the media.
The story of Walter White's trek into outer space begins at a majestic landscape, tucked away in Goblin Valley.
"We just thought that was a beautiful place to show what Utah has to offer and we expected it to land 50 miles north, just a little bit south of Price," said Johnny Galbraith, the Marketing Director for i.TV.
Strapped to a weather balloon filled with helium, go pro camera and GPS tracker, the bobble head was ready for lift off. The tiny toy slowly transcended high above the Hoodoo rocks.
He hit a small bump but quickly recovered and traveled farther and deeper into space; his glasses fogged up from the frost.
"It was the trek that Mr. Walter White went on," Galbraith said.
Mr. Walter White spent six hours in his makeup shift aircraft reaching speeds of 95 mph and an altitude of 85,000 feet.
The erratic winds took him on a six-hour journey, which ended more than 250 miles away when his balloon suddenly popped in mid-air.
The bobble head crash landed, hitting a big bush of branches hard, snapping his neck. The camera crew found him mostly intact, in Kemmerer, Wyoming.
White is now back in Utah in the same condition they found him in.
"His head was somewhat attached but he was mostly dismembered," Galbraith said.
The masterminds behind the viral video say it was a T.V. tribute to a series on longer on the airwaves, but don't let these creative geniuses fool you.
"Obviously we were hoping to get some promotion for our app but beyond that, I mean we really wanted to give back to TV fans, we're all about creating apps that make TV more interesting and more fun," Galbraith said.
The guys behind the video say they've already been asked to do a sequel, so stay tuned.
In the meantime, there are a lot of rules and regulations involved in sending a bobble head off into space.
The creators of the video say you have to get permission from the FAA, and made sure they weren't launching anything into restricted airspace.