Frightening witches, vampires, and zombies are no match for the chilling power of Princess Elsa this Halloween.
According to an analysis of 17 costume retailer sites by e-commerce research provider SLI Systems, Disney’s “Frozen” was the most searched costume theme of 2014.
Searches for characters like Anna, Elsa, and Olaf reached almost 1.2 million from Sept. 1 to Oct. 26 in the U.S., UK and Australia.
Disney’s animated blockbuster beat out the evergreen Halloween costumes of zombies and ninjas, which came in second and third with 863,000 searches each.
The animated blockbuster got 122 percent more search activity than the Teenage Mutant Ninja Turtles who were the second highest movie themed costume on the list.
Overall, Turtles were the eighth most popular costume with 536,000 searches.
Seven of the top 15 searches for the year were based on films.
Batman, the yellow Minions from “Despicable Me” and other Disney brands like “Maleficent” and “Star Wars” closed out the list.
While movies make up a good chunk of costumes this year, the study really goes to show the incredible staying power of “Frozen.”
The film, which came out Nov. 2013, made $1.2 billion at the international box office, spawned a theme park ride and is coming to Broadway.
So make sure to “let it go” when it comes to Halloween candy this year because many trick-or-treaters will be walking around dressed as one of Disney’s top five franchises.
