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Toy company releases new ad challenging ‘perfect’ beauty standards for girls

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Posted at 10:52 AM, Nov 07, 2014
and last updated 2014-11-07 12:56:35-05

A company that makes engineering toys for girls is getting some attention for its latest ad.

GoldiBlox YouTube

GoldiBlox YouTube

It challenges the status quo, the “perfect” beauty standards for girls.

GoldiBlox began on Kickstarter and creates toys that work to teach girls the basics of engineering.

MORE: Get the full story from TIME

Here is last year’s ad: