Customers trick Wal-Mart into selling PlayStation 4 at $90 instead of $400

Posted at 5:05 PM, Nov 19, 2014
and last updated 2014-11-19 19:10:56-05

There have been numerous reports of customers exploiting a price-match policy at Wal-Mart in order to get PlayStation 4 consoles valued at $400 for as low as $90, and on Wednesday Wal-Mart reportedly modified their policy in response.

Posts on Reddit and Twitter (like the tweet below) showed several people displaying receipts that appeared to indicate they had purchased a PS4 for as low as $89.99 pre-tax by showing an online ad and getting the cashier to match the price.

CNBC reports the price match policy was announced November 13, but by Wednesday Wal-Mart representatives reportedly told CNBC they had modified the policy as a result of the fraud and that the updated policy doesn’t honor prices from marketplace vendors, third-party sellers or sites requiring memberships. Auctions are also mentioned as exempt. Click here to view the newly modified policy.

“We can’t tolerate fraud or attempts to trick our cashiers,” Wal-Mart said, in a statement to CNBC. “This kind of activity is unfair to the millions of customers who count on us every day for honest value.”

Other tweets indicated stores had caught on to the fraud.