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LDS Church’s ‘He is the Gift’ message to appear in Times Square

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Posted at 9:51 PM, Nov 29, 2014
and last updated 2014-11-29 23:51:45-05

SALT LAKE CITY – The Church of Jesus Christ of Latter-day Saints is spreading a holiday message worldwide.

The month-long initiative is called “He is the Gift” and focuses on God’s love and what Christmas is truly about with the story of the birth of Jesus Christ.

In addition to being available on a website (at christmas.mormon.com) and on YouTube, the message will be spread using a billboard in New York City’s famed Times Square.

Social media posts will appear between Nov. 28 and Dec. 25 and will use the hashtag #SharetheGift.