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McDonald’s new commercial: Touching or tacky and tasteless?

Posted at 2:58 PM, Jan 12, 2015

McDonald’s debuted a new television commercial over the weekend that highlighted some of the many messages shown on the restaurant’s signs under its trademark Golden Arches.

The signs, which featured references to 9/11, the Boston Marathon bombing and the explosion of the Columbia space shuttle as well as more personal events like wedding anniversaries and birth announcements, were lauded by industry experts as uplifting but were largely panned by critics on social media.

“I thought the ad was awesome. It’s clear that all the billboards were real. It was demonstrating that McDonald’s is Americana,” Steve McKee said, president of McKee Wallwork + Company Advertising, an ad agency based in Albuquerque.

To that end, McDonald’s also has the stories behind the signs featured in the commercial on its Tumblr site