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Powerful kissing skeletons video will make you rethink your biases

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Posted at 12:03 PM, Mar 05, 2015
and last updated 2015-03-05 14:03:42-05

We’ve all heard not to “judge a book by its cover.”

In the Ad Council’s latest public service announcement, partnering with “Love Has No Labels,” they really show it is what’s on the inside that counts.

The video was shot on Valentine’s Day near California’s Santa Monica Pier.

The “Love Has No Labels” campaign goal is to encourage people to rethink their biases.

The Ad Council posted this powerful description with the video:

“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.”