News

Actions

Average or beautiful? Women all over the world choose in viral video

Default-Image_1280x720.png
Posted at 7:46 PM, Apr 08, 2015
and last updated 2015-04-08 21:46:07-04

Dove has become known for their viral ad campaigns about the meaning of beauty, and their latest video presented women in various cities around the world with a simple choice: Walk through a doorway labeled average or walk through a doorway labeled beautiful.

With no barriers or explanations before them, women approaching the building were left with only their own impressions and perceptions to guide their decision. Watch the video above to see what they chose and what they had to say about what that choice means about the way they view and value themselves.