This is the viral recruitment video a university deleted after backlash

Posted at 12:46 PM, Aug 17, 2015
and last updated 2015-08-17 14:46:48-04

TUSCALOOSA, Ala. –A sorority at the University of Alabama has taken down a recruitment video after receiving a lot of criticism.

Alabama’s Alpha Phi sorority deleted the video, which had garnered 500,000 views on YouTube, along with all of its social media pages.

The video was first criticized in a post on,which says:

“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so…unempowering.”

Some support the video, saying it was meant to be light-hearted and not taken that seriously.

The controversy has not had any negative effects on the school’s recruitment.

The University of Alabamareportedly added 2,261 women to its sorority system, which may be the largest pledge class in the country. However, a spokesperson for the university told that 214 of those women are minorities.