The Place


Meet the Utah family behind the Squatty Potty! How they have gained fame and fortune thanks to unicorn poop

Posted at 1:08 PM, Feb 10, 2016
and last updated 2016-02-10 15:28:33-05

The Edwards family from St. George created the first version of the Squatty Potty in 2011. Judy Edwards created it for her own personal needs and said at first they were very time consuming to make, each put together by hand and made out of wood. The company blew up in popularity after they appeared on the show "Shark Tank". Bobby Edwards said the show was the scariest thing he's ever done. He had the first 60 seconds scripted out and the rest was up to chance. Luckily, Shark Tank judge Lori Greiner decided to partner with them. They quickly racked up thousands of positive and very honest reviews on Amazon. After that success, they decided to take a huge chance to create the now notorious unicorn poop video, which you can watch here. The viral video has now been viewed more than 70 million times. The Edwards family say they never expected this kind of success, but are enjoying the experience. They say they have several products in the works, including a potty training toilet for kids. You can find out more about the Squatty Potty here.