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Airline gives ‘cry baby’ discount honoring moms for Mother’s Day

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Posted at 12:54 PM, May 03, 2016
and last updated 2016-05-03 17:10:13-04

If you have been on a plane recently, you know flying isn't what it used to be, especially traveling with children.

To help with that, an airline has done the impossible.

JetBlue came up with a way to make passengers happy when a baby cries on the plane.

"People smile at babies everywhere, except on planes," Elizabeth Windram said, JetBlue's director brand management and advertising (and a mother of a toddler). "For Mother's Day, we wanted to acknowledge how moms (indeed all parents and caregivers) often feel stressed while traveling with children."

The airline offered the "FlyBabies" promotion April 15 on a flight from New York City's JFK airport to Long Beach, California, that awarded a 25% discount on future airfare every time a baby on-board cried.

There were a total of five babies on the flight.

All it took were four cries (fussing and whining didn't count) for the 140 passengers to be rewarded with a free round-trip ticket on JetBlue.

With a flight time of around seven hours, there was a good chance the pint-sized travelers were going to get fussy.

Passengers were told of the perk after the first food and beverage service and the four cries came before the plane made its final descent.

Despite the fact that crying babies meant future discounts, passengers were helpful to the parents, according to JetBlue spokesperson Morgan Johnston.

"We weren't necessarily sure what to expect from folks on board, it was interesting to watch," Johnston said. "We started seeing people really want to entertain the kids and make it a comfortable environment on board."

The airline said the goal of "FlyBabies" was to address a topic that people tend to shy away from.

"We've had this ongoing mission to inspire some humanity, and we thought this was something we cold weigh in on," Johnston said.

Here's the full story from JetBlue:

"This Mother’s Day, we want to take a moment to acknowledge moms everywhere and encourage everyone to support them, especially while traveling with their young ones and doing their best to keep EVERYONE on the flight happy. For a few such moms, we showed our appreciation by hosting a “Fly Babies” flight, in which customers’ perceptions about babies onboard were turned upside-down, turning tears into cheers at 30,000 feet."