SALT LAKE CITY — MoviePass promised a movie a day for the same price as a movie a month.
The offer was especially attractive to Utahns, says the Salt Lake Tribune's digital culture reporter Sean P. Means.
"People in Utah have a higher per capita average going to the movies than any other state in the country," Means said.
It's easy to see the potential pitfalls in a business plan that offers so much for so little, and those pitfalls turned into a gaping chasm in the last eight days.
We talked with Means about the MoviePass problems.