MURRAY, Utah – An economic task force hopes to guide small businesses through the process of reopening.
As most of the state moves from the “orange” COVID-19 risk level to “yellow,” many stores and restaurants are opening their doors.
The 12-member Murray Area Economic Recovery Task Force has resources to help struggling businesses that saw profits dry up, navigate through this crucial time.
“It’s important to recognize there is a clock ticking,” said Joseph Silverzweig, the chair of the task force. “A business can’t stay open without business forever. Once they close down, it becomes much more difficult to start up.”
Silverzweig believes the most difficult challenge businesses face is earning the trust of a public that might be fearful of health risks after spending two months indoors.
“Your number one job isn’t selling how great your product is, it’s selling how safe it is to go to your business,” he said. “We have to make sure we get businesses back to work in a measured, safe, intelligent way because the last thing we need is everything to spike up again and we have to shut down.”
The task force is comprised of members of Murray and Midvale governments, the Murray Chamber of Commerce and local entrepreneurs.
Any business that needs assistance is can call 801-263-2632 to speak with an advisor.