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'PRIDE 2.0' plans for October celebration while adapting to COVID-19 concerns

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SALT LAKE CITY — The Utah Pride Center is planning a modified fall celebration to raise money and bring awareness to the community, amid COVID-19 concerns.

In June, the organization usually hosts a large parade and events to celebrate Pride month, but because of the severity of the pandemic, they postponed all large gatherings, and even discussed moving to a virtual platform for a future event.

Today they announced that on October 11, which is also "National Coming Out Day," they will be hosting a socially-distant "Road Rally" along Main Street in Salt Lake City.

Salt Lake City and the Utah Health Department has given The Utah Pride Center permission to host this event.

“We are so excited we’ve come up with a way to gather and celebrate our community this year in a safe way," said Rob Moolman, Executive Director. "It’s wonderful to see participants signing up to come together to participate and raise funds for the Center which is such an important part of our community.”

Participants are invited "Come out and Drag Main" by decorating their bikes and cars and riding along a designated path from 700 South to 2100 South.

People can also forms teams of 1-100 and compete for top honors in most donations raised. The teams will meet at designated locations in Utah and caravan to the route in downtown Salt Lake.

For those who can't make it to the celebration in person, there will be a live-stream hosted on Utah Pride Center's website.

Businesses are welcome to sponsor and donate to the event.

For more information about the event, visit their information page here.