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Proposed digital billboards stirring debate in Millcreek

Posted at 5:56 PM, Sep 30, 2021
and last updated 2021-09-30 19:56:42-04

MILLCREEK, Utah — As construction continues at Millcreek Common, the debate intensifies over proposed digital billboards.

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The idea is to replace four static billboards with three new full-sized digital billboards.

An agreement with Reagan Outdoor Advertising would require amendments to the city’s billboard ordinance and the development’s master plan.

Assistant city manager Mike Winder says this proposal will reduce the number of billboards in the city and remove a billboard in the construction path of Millcreek Square.

But city council candidate Angel Vice says residents made it clear long ago, they don’t want those bright lights.

“This city is only five years old and as we built this city the community overwhelmingly agreed to not have digital billboards. Now that they’re changing something we worked so hard on, it’s frustrating,” said Vice.

“People are concerned about billboards in Millcreek, but as they take the time to understand the proposal, the majority of people feel like this is a great step in reducing the overall number of billboards in our city,” said Assistant City Manager Mike Winder.

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The planning commission is still working on a recommendation, which they say is a tricky situation because the city is the applicant.

Commission members requested independent legal counsel but were denied.

Winder says they will have the first read on Oct. 11 at the next city council meeting, with a final vote expected on Oct. 25.