Utah’s tourism industry looks to rebound

Posted at 6:28 PM, May 26, 2020
and last updated 2020-05-26 23:12:59-04

SALT LAKE CITY — Tourism brings well over $9 billion a year into the state of Utah.

It’s an especially vital industry in rural towns across Utah where tourists from near and far come to take in the natural beauty.

The Director of the Utah Office of Tourism, Vicki Varela, says the state has lost out on roughly $20 million a day since coronavirus closures took effect.

She speculates the recovery will be a long one, particularly the wait for international visitors to return.

Varela hopes Utah lawmakers will come to the aid of small business owners for whom federal assistance may not be enough.

Watch the video to learn more, and consider planning a “staycation” that could benefit local businesses by visiting this website:

This story also features Lisa Brown from the Moab Tour Company. She’s a dynamic guide who knows Moab’s Redrock country like the back of her hand.

You can book a tour with Lisa (on a sterilized vehicle, with masks available) here: