Lehi native and pro cyclist TJ Eisenhart competed in his first Tour of Utah in 2016 and won Best Young Rider and placed in the top 10.
That inspired him to continue on, and the Tour of Utah was something he looked forward to each summer.
The Tour of Utah was headed into its 16th season until it was announced that the 2020 Tour was canceled due to the COVID-19 pandemic. Now, TJ plans to use this time to spread word about his new brand, Imaginary Collective, where he hopes to bring color, personality and symbols into the sport.
He has turned his paintings into stickers you can put on your bikes, as well as teamed up with Spyder Korea in creating cool and colorful shoes to ride in. He wants Imaginary Collective to embrace personality instead of only caring about results.