Motherly offers online advice to more than 30 million users every single month. So this woman-owned, Utah business really is the voice of modern motherhood.
Each week we focus on a different company that is part of In Utah's 100 Companies Championing Women, which Motherly is.
In addition to being a resource for moms everywhere, Motherly offers employees flexibility with working hours/schedules, recruiting strategies, remote work options, paid family leave, and part-time professional roles.
Motherly recently released its 6th Annual State of Motherhood (SOM) report in which they surveyed almost 10,000 mothers across American from February 26th to March 13, 2023.
“Affordable childcare was really the big thing that stuck out in this year’s study that’s pushing mothers to stop working,” explains Jill Koziol, co-founder and CEO of Motherly.
Data shows stay-at-home mothers almost doubled from 15 percent in 2022 to 25 percent in 2023.
In addition, the SOM survey reports an increase in moms taking- on household and family responsibilities than during the height of the pandemic at 58 percent. That’s up two-percent over 2022.
In other areas, mothers are saying they are less intimate with their partners. Date nights are less frequent, too. They’re also seeking more professional, mental health help.
Koziol explains, “Nearly 46 percent of today’s mothers are actually in therapy right now.”
While signs of regression are evident in this year’s survey, Koziol said there are positive takeaways.
“We are seeing moms demand the support, prioritizing their own mental and physical health with sleep...and seeking therapy,” she explains. “They are finding their voice and not afraid to be asking for help.”
Looking at the big picture, Koziol would like mothers and their allies to use this data to have open conversations at home, work, and/or among legislators to help moms continue to excel and grow in as well as outside of the home.
Koziol says Motherly recently began offering free courses, to make it more inclusive to all moms. You can find more information at mother.ly.
