A just-released 'Future of Luxury Survey' commissioned by Lexus, asked the question to Gen Z and Millennials, "What does luxury mean to you?"
And the results of how young people perceive luxury is quite surprising. They are setting new standards for status, influence and buying power.
Lexus is on track to meet the expectations of Gen Z and Millennials with engineering, designs, and technology that make driving a Lexus a truly unique experience, and not just about getting from one place to another.
