Pew Research Center’s Internet & American Life Project has released a new report called “Coming and Going on Facebook.”
Pew’s research found 67% of online American adults use Facebook, which makes it the dominant social media networking site in the country.
They also found “considerable fluidity” within the Facebook population. 61% of current Facebookers have voluntarily taken a break from the site for several weeks. 20% of the online adults who do not currently use Facebook say they once used the site, but not anymore. 8% of online adults who don’t currently have Facebook are interested in trying it out.
Users cited several reasons for the hiatus: too busy, lack of interest, too much drama, or because they were spending too much time on the site.
Princeton Survey Research Associates International interviewed more than 1,000 American adults by telephone during December of 2012.
