Victoria’s Secret received a lot of backlash on social media after rumors their new line “Bright Young Things” was geared towards tweens.
Many upset parents wrote open letters to the company asking them to reconsider the line. One father says it “gives off the message that women are sex objects… [and] promotes it at a dangerously young age.”
The company posted a statement on their Facebook page, clarifying the slogan: “In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. ‘Bright Young Things’ was a slogan used in conjunction with the college spring break tradition.”