Kmart Christmas commercial causes controversy

Posted at 5:28 AM, Nov 19, 2013
and last updated 2013-11-19 07:28:07-05

(FOX 8)— Love it or hate it, the new Kmart commercial is causing some controversy.

The commercial depicts a group of men in tuxedo tops and boxer shorts shaking their booty to “Jingle Bells.”

Dubbed “Show Your Joe,” the commercial begins with six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells.

However, a few seconds later the curtain is whisked away, revealing the men’s bottoms are clad in Joe Boxer underwear.

The commercial is part of a new advertising campaign for Joe Boxer, a brand of underwear and related apparel sold exclusively at Kmart and Sears.

People have swarmed the Kmart Facebook page with both complaints and compliments.

“Please know that not only will I NOT be shopping at your business on Thanksgiving Day, but because of your heartless disregard of your employees in this manner, I will refuse to patronize your stores AT ALL this holiday season,” said one dissatisfied shopper.

Another person disagreed and raved about the commercial.

“I love the Joe Boxer commercial. I don’t know what the big hype is about it being distasteful. People need to lighten up and enjoy a good laugh. Well done. I’ll buy my hubby a pair or two!”