SALT LAKE CITY– Next time you head to the movies, is it worth splurging on the 3-D showing?
Researchers at the University of Utah measured the emotional state of more than 400 subjects as they watched 2-D and 3-D movies, including palm sweat, breathing and cardiovascular responses.
Good news if you don’t want to spend the extra money on the 3-D movies (or if you hate the glasses)! They found there was no significant difference between the effectiveness of the two formats.
“Both 2-D and 3-D are equally effective at eliciting emotional responses, which also may mean that the expense involved in producing 3-D films is not creating much more than novelty,” Author Sheila Crowell, assistant professor of psychology at the U, said. “Further studies are of course warranted, but our findings should be encouraging to researchers who cannot now afford 3-D technologies.”
The results of the study were published in PLOS ONE.
