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City Creek Center planning for busy, safe, different Black Friday

Posted at 4:59 PM, Nov 23, 2020
and last updated 2020-11-23 19:48:00-05

SALT LAKE CITY — Black Friday is one of the busiest shopping days of the year, known for long lines and steep discounts. This year, things will likely look different as the number of COVID-19 cases continues to climb.

There will be many ways to shop at City Creek Center, general manager Linda Wardell said.

“Take advantage of curbside pickup, buy online, pick up in-store, remember to virtually queue and still have a great, safe time,” she said.

Some stores will be limiting capacity. But to limit the number of people in line, some are offering virtual ways to get on the list. People should plan their shopping ahead of time, Wardell said.

While many people told FOX 13 News they don’t plan to shop in-person Friday, others like Brock Bourelle said they are excited for the busy shopping day, and he doesn’t think he will be alone.

“I think the holidays still brings pressure to people for gift-giving, so I still think a lot of people will be shopping,” he said.

There are signs that consumer demand is not down as much as people may think, according to Peter Phillips, an economics professor at the University of Utah.

“It’s going to be a horse race between essentially pent-up demand on the part of the consumers and their ability to pay for that demand out of savings if they’ve experienced extended job loss,” he said.

For more information on City Creek Center’s Shop Your Way initiative, click here.