COTTONWOOD HEIGHTS, Utah — Presidents' Day weekend usually has some of the biggest snow days across the winter season in Utah.
This season, despite lack of weather, a pandemic and resort restrictions, small ski and snowboard businesses across the Wasatch are seeing an uptick in business.
“This year has been so weird,” Mark Johnson at Ski N See in Cottonwood Heights said. “But on the other side of that, people are so excited to be out and about.”
Across town at Wasatch Ski and Snowboard Rentals, they are seeing a similar uptick in business.
This weekend is normally a make-it-or-break-it time during the year, so even during a strange pandemic season, they are still very happy to see so many come through their doors.
“Going into it, [we] thought [this season] would be a lot less busy,” Cole Dougdale at Wasatch Ski and Snowboard Rentals said. “It definitely has exceeded what we thought.”
One thing both shops highlighted was that they are seeing a lot of out-of-town vacationers coming into town this weekend to enjoy Utah’s world-class Skiing.
Another part of this perfect storm is, well, the storm itself.
“It's kind of perfect," Johnson said. "We’ve got the massive amounts of storms.”
Dougdale added excitedly: “Definitely got me stoked on that.”
With all these conditions leading to increased sales, for these small businesses, it's the perfect time to hit the slopes.
“We want people to ski,” Dougdale said. “We want people to go out and explore and access what we have here.”