During this time of uncertainty, supporting our local community is of the utmost importance however, in-store shopping is not ideal for everyone right now.
Meghan Burchard the owner of Minnows children's store in Park City has honed in on Instagram Shopping as an integral part of her business strategy as the repercussions of COVID-19 continue to make in-person shopping challenging.
Burchard joined us to suggest safe ways to safely shop and show your support to the community.
Get It Delivered Most stores offer safe delivery options. Flight provides contactless delivery – same-day for clients nearby – and Minnows offers the choice for curbside pickup or local delivery when you shop online.
Check Inventory
Your favorite shops are adjusting to the constantly-changing needs of the community, and have likely expanded offerings and services to include items they didn’t carry before. Check local stores for essentials like hand sanitizer and masks. Flight now sells bunches of beautiful masks for adults, and Minnows offers adorable masks for kids and adults.
Enjoy An Unboxing
Minnows offers a “Minnows Box” (no subscription necessary): clients fill out a style profile and the shop curates a box filled with 10-15 items for you. Flight offers a VIP Box for clients. Both are packaged beautifully and delivered to the door safely - and customers only pay for what they decide to keep.
Shop Privately
Reach out to the shop to see if it is open to a small group shopping event: Flight has offered the option to privately shop in-person. It even extends a discount for all purchases made during the events. Minnows opens early by appointment, and regularly hosts Facetime shopping experiences with customers.
Shop Socially Check to see whether your favorite store uses Instagram or Facebook Shops. Both Minnows and Flight use Instagram Shops, which allows shoppers to click the product tag to easily purchase it directly.
Be Engaging
When a small business shares a post with an item or a promotion you appreciate, share, like, and comment on it - it’s true that these quick, effortless actions boost engagement for stores and increase their online clientele potentials.
Minnows is located at Redstone in Kimball Junction in Park City, is a shop with dozens of brands for babies, kids, and moms featuring clothes, shoes, accessories, and decor. Check them out at shopminnows.com.
