Brewery makes beer belly paternity photos and the internet loves them

Posted at 3:20 PM, Jun 29, 2016
and last updated 2016-06-29 17:43:36-04

Typically, you see perfectly toned men in ads for beer… not here.

A German beer company has decided to take an honest approach to its advertising.

It used average men who it believes are more representative of the regular beer consumer.

As you can see, the result is as refreshing as a cold beer on a hot day.

You are looking at beer belly paternity photography.

They're the work of German brewery Bergedorfer Bier.

Its slogan is “brewed with love” for the new ads featuring men posing lovingly with their beer bellies.