NewsNational News

Actions

Super Bowl ads aim to entertain with light humor

Super Bowl Ad
Posted at 4:38 PM, Feb 07, 2021
and last updated 2021-02-08 12:25:04-05

As the Tampa Bay Buccaneers defeated the Kansas City Chiefs during Super Bowl 55 in Tampa Bay, Florida, a different kind of action took place off the field.

Many major brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters.

Cadillac updated the film “Edward Scissorhands,” M&M’s enlisted Dan Levy to show how a bag of M&M’s given as an apology can help people come together. And Will Ferrell teamed with GM — and Awkwafina and Kenan Thompson — on a madcap cross-country dash to promote electric vehicles.

Cadillac went with an update to the classic film “Edward Scissorhands,” with Timothee Chalamet as the title character's son using the Cadillac Lyriq's hands-free “Super Cruise” technology.

M&M's enlisted Dan Levy to show how a bag of M&M's given as an apology can help people come together.

GM teamed up with Will Ferrell, Awkwafina and Kenan Thompson on a madcap dash to Scandanavia to promote electric vehicles.

With so many light spots, advertisers that try a different approach risk polarizing the audience — but are more likely to stand out.

Jeep will air a two-minute ad in the second half of the game starring Bruce Springsteen urging people to find common ground.

“There's so much going on in this country, advertisers want to be a little more cautious and a little more safe around what they put out,” said Vann Graves, director of the Brandcenter at Virginia Commonwealth University. “The Super Bowl is a respite in many ways of what's been going on.”

READ: Robinhood to air ad during Super Bowl

Additional star-studded ads:

T-Mobile: Adam Levine, Gwen Stefani and Blake Shelton

Uber Eats: Cardi B and "Wayne's World" characters (Mike Myers as Wayne Campbell and Dana Carvey as Garth Algar)

Fiverr: Four Seasons Total Landscaping building

Rocket Mortgage: Tracy Morgan, Dave Bautista and Liza Koshy

DoorDash: Sesame Street characters and Daveed Diggs

State Farm: Drake, Paul Rudd, Patrick Mahomes and Aaron Rodgers

Guinness: Joe Montana


Tide: Jason Alexander


Logitech: Lil Nas X


Cheetos: Mila Kunis, Ashton Kutcher and Shaggy

Doritos: Matthew McConaughey

Frito-Lay: Marshawn Lynch, Peyton Manning, Eli Manning, Joe Montana, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis and Deion Sanders

Klarna: Maya Rudolph

The Associated Press contributed to this report.