Film students at Brigham Young University partnered with the Utah Highway Patrol and Larry H. Miller Megaplex Theatres to bring an important message to the big screen.
Starting this month, filmgoers at select theaters will begin seeing public service announcements, created in the style of Hollywood movie trailers, to urge the public to help prevent drunk driving.
Watch the video above for a sneak peek at the trailers, scheduled to run May, June and July.