SALT LAKE CITY — As more Americans are turning to local news for the latest information about COVID-19, KSTU FOX 13 in Salt Lake City remains Utah’s local news leader, winning more dayparts than any competitor during May Sweeps. According to ratings provided by Nielsen, when it comes to local news and programming, KSTU FOX 13 is the No. 1 station among adults 25-54, the key demographic among advertisers. May highlights include:
- Early Morning News (4:30 – 6 a.m.) - #1 (Tie)
- Morning News (6 – 9 a.m.) - #1
- Midday News (11 a.m. – 1 p.m.) - #1
- Early Evening News (4 – 5 p.m.) - #1
- Late News (9 – 10 p.m.) - #2
- Weekend Morning News (7 – 9 a.m.) - #1
“Now, more than ever, Utahns are relying upon local news for information and context to protect their health and the health of their loved ones, and to understand when life might return to normal,” said Marc Sternfield, news director for KSTU FOX 13. “Despite the challenges of COVID-19, the FOX 13 News team has demonstrated an unwavering commitment to serving our communities with essential journalism.”
KSTU FOX 13’s commitment to Utah during the COVID-19 crisis is further demonstrated through its We’re Open Utah initiative, which showcases local businesses daily to help keep their doors open and their employees working. The station also launched a new initiative called The Rebound Utah, to help Utahns cut through the clutter by providing a simple, go-to resource that offers crucial information as the state re-opens.
“The COVID-19 pandemic has shown us what is means to really come together as a team,” said Tim Ermish, vice president and general manager for KSTU FOX 13. “While we’ve had to make some significant adjustments to how we gather news, we have not missed a beat, and our top goal remains the same – to be a trusted source of information Utah families can count on in times of crisis and beyond.”
KSTU FOX 13 is also a great place for viewers to unwind and have a little fun during this stressful time. The station’s ratings success continues with Utah’s No. 1 lifestyle show, “The PLACE.” KSTU FOX 13 is also home to the nation’s top-rated primetime program “The Masked Singer,” as well as syndicated programs “LIVE with Kelly & Ryan” and “The Dr. Oz Show,” each taking the top spots in their time periods.
Click here for a full recap of May 2020 ratings.
The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and CourtTV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington D.C. and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”