Born Primitive is donating 100 percent of their profits between November 5 and 11, 2026, to help erase medical debt for veterans.
In 2024, the clothing brand started the pledge to give back. A couple of years ago Black Rifle Coffee Company joined the mission.
To date, they have erased more than $50 in medical debt for more than 25,000 veterans.
The goal this year is to pass $85 million.
Born Primitive started as a line of fitness apparel but have now expanded to flannels and jeans and denim jackets.
They also have a hunting line, swimwear and lounge wear too.
Bear Handon, Born Primitive Founder & CEO, as well as a former U.S. Navy Lieutenant, says they have something for everyone!
You can take part and shop at bornprimitive.com or blackriflecoffee.com.
