SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the new merchandise.
The team store opened its doors at noon to sell Mammoth merch, but that didn't stop fans like Pi Thulman, who arrived around 8:30 a.m.
"Absolutely excited. I've been to all the games last year, had season tickets," Thulman said. "Now, I'm a 'Yeti refugee,' but at the same point, Mammoth, I think, was the next best choice. Honestly, now that it's the choice, I know it is the best choice."
Utah Mammoth
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The store has t-shirts, hats, hoodies and more available. Jerseys are not yet for sale, although some of the hoodies are in the style of a traditional "hockey sweater."
CLICK HERE for a photo gallery of Mammoth merch options for sale at Delta Center
Jerseys are not yet available, but the team said fans can "express their interest in being among the first" to buy one by filling out a form at tusksup.com.
However, the team has released what the home and away jerseys will look like below:
Mammoth merch will be for sale online starting May 14.
The first people in line outside the arena received free rally towels with the official Mammoth logo on them. Thulman was the first in line and the first to receive one of these coveted towels.
WATCH: First fan in line for Mammoth merch shares their excitement
"Tusks up, baby! Tusks up!" Thulman said.
By around 11 a.m., there were an estimated 100-200 people already in line. The doors opened at 12, and then even at 1 p.m., there was still a long line out the door.
Amidst the chaos of all the merch being sold, a few players, including Dylan Guenther, stopped by to say hello to fans and sign autographs.
"Super happy with the name, the logo. I think everything looks great," Guenther said. "The line's out the door, so the support is unbelievable."
The person responsible for all the merch is Parker Bushnell, the senior director of retail at Delta Center.
"How much of a mammoth move was it to get all this merchandise?" FOX 13 asked him.
"Yeah, certainly large. Feels like it took an ice age worth of time," he said with a chuckle. "The group that we have to be able to pull this off. Most of the merchandise didn't arrive until Monday."
