With big grocery chains like Associated Foods (Fresh Markets) and WinCo opening up in the Salt Lake Valley, residents are seeing their usual grocery spots lowering prices for some foods. And with the holiday season nearing, evidence of price wars and competition is heating up. At Dick's, they are trying to drive customers in by offering a loyalty card where you save cash. While Smith's is taking that same concept and offering a new cash rewads card. Many stores are trying the low prices for loyalty angle. Except local Harmons, who are simply banking on the fact that they are local and believe their customers stick with what they know and trust.